Digital marketing. One of the newfangled buzzwords that business owners are using to sound smart these days.
Or is there really something to it?
With companies going the digital route and focusing on creating a strong online presence, we understand why you might also be thinking of joining the party.
Do you want to start promoting your business online? Not sure what digital marketing means? If that’s the case, cheer up! In this guide, you’re going to find all the digital marketing basics you need to know about creating successful online marketing campaigns for your business.
Definition
In simplest terms, digital marketing means marketing your products and services using the internet and digital media as the medium.
Digital marketing is sort of an umbrella term that includes all the modern marketing strategies. We are talking about marketing tactics that involve reaching out to the target customers through online marketing (Internet, mobile phones,) and social media marketing (Facebook, Instagram, Twitter, and such.
Why does your business need digital marketing?
If you are hesitating to invest in digital marketing, here are a few points to convince you of the significance of having an online marketing plan for your business.
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Did you know that 77.6% of small business owners use social media in their marketing strategy? From solo entrepreneurs and freelancers to companies, everyone is using digital marketing to establish a brand presence today. This is probably because digital marketing basics are fairly easy to grasp. If you don’t adapt to the changing times, you stand to lose potential customers.
Cast a wider net: Digital marketing allows you to catch the attention of your prospective customers through a variety of ways. For example, Search Engine Optimization (SEO), which we are going to discuss later in this guide, helps you attract customers in an organic (unpaid) way.
On the other hand, Pay Per Click (PPC) marketing uses paid ads to draw the audience in. By using different approaches you can reach a wider audience which can have a major impact on your brand recognition.
Target your audience effectively: Can you imagine targeting an audience based on gender, language, and location through traditional means of marketing?
That’s one of the things we love about digital marketing; you can choose who visits your website and who sees your ads. The targeting tools and parameters available today are incredible in helping you target the audience you want. They are easy to use even if you only have a little knowledge of digital marketing basics
What are the digital marketing basics of a successful strategy?
Before you decide to invest your time and resources in strategizing, it is important that you understand the digital marketing basics regarding the various platforms. An effective marketing strategy can incorporate a variety of components like
- Website design
- Search engine optimization
- Social media advertising
- Social media management
- Pay-Per-Click advertising
- Email marketing
- Content marketing
In conclusion
Well, that’s about it for the basics of digital marketing! Although this is an ever-growing field, you now have an adequate understanding of the main components of a digital marketing strategy.
The number one challenge for most businesses is that it is multi-faceted; you need experts who are experienced and skilled in each area of digital marketing – SEO, PPC, social media marketing, email marketing, etc.
Just a quick note, we have tried to give you the “big picture” here – this is not an exhaustive overview of everything related to digital marketing😊
